Week 1 Homework:

Niche Market Profitability Assessment
Message-to-Market Match evaluation
Avatar definition for ideal customer

Resources:

NAMS Avatar Worksheet 
$100 Million Dollar Offer Template 
NAMS PLR Vendor List
How To Use Keyword Atlas
Create Content With A Purpose
Message To Market Match Template
Keyword Atlas Research Tool

Avatar Creation and Exploration

Message To Market Match

Week 2 Homework:

Profitable Keyword Research
Content plan
Hub and Spoke Traffic plan

Resources:

Simple Search Engine Optimization
Simple Search Engine Optimization Checklist
Hub And Spoke Infographic
Hub And Spoke Editable Templates

Keyword Research - Content With A Purpose

Hub And Spoke Content Training

How To Use KeyWord Atlas

Week 3 Homework:

The next 2 weeks are all about creating your content. There is no training. It's all about doing. 

For the workshop weekend we're going to focus on 4-5 main pages you'll want/need on your website to get started. 

1. Home Page
2. 1-2 Anchor/ Cornerstone Blog Posts
3. About Me Page
4.  Landing Page for Lead Capture
5. Sales Page or Bridge Page for product sales. 

Your job today is to start working on # 2-4

Remember you've done your keyword research, you've done your avatar and you've done your message to market match.  You'll use all of this research to start writing the content for these pages. 

If you need a little help here are some tools we use and love:

Unlimited Blog Traffic Planner 
Creating Your Ultimate Content Calendar
Headline Analyzer (Free tool and worth signing up for this!)
Power Words PDF
iWriter - Don't want to write your content? Give one of the iWriter staff your key words, topic and specs and have them create your first draft. 
Iwriter Article Request Template
NAMS Preferred PLR Vendor List

Week 4 Homework:

This week we're covering how to convert your written content into video and graphics.

Remember for the workshop weekend, you'll want to make sure you've got content for #'s 2-4 below. We'll work on #1 and #5 during the weekend.  

1. Home Page
2. 1-2 Anchor/ Cornerstone Blog Posts
3. About Me Page
4.  Landing Page for Lead Capture
5. Sales Page or Bridge Page for product sales. 

Here are our favorite tools we use to create our videos and graphical content for our site. 

Pictory (this used to be Vidnami)
This tool takes your written content and creates a video with the text. You can use their AI voices or record your own. 

Canva
Canva Pro is worth every penny! Create graphics, logos, ads and graphcis that can be immediately resized for all social media platforms. Plus extensive stock photography and video libraries. 

PiktoChart 
Create brandable, highly effective infographics from your content. This tool has tons and tons of customizable templates so you're never starting from scratch. 

Deposit Photos
If you need stock photos, graphics, icons, and images, Deposit Photo is the way to go. 

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