The topics covered in this session are:

• Jen went over a new campaign test NAMS has been running, driving traffic, both free and paid to blog content with video ad retargeting on Facebook.
• This is the first time offering a product to purchase on the blog post instead of an opt-in CTA and the results have been impressive. Jen and David outlined how the funnel works.
• Jen showed her Facebook retargeting ad strategy using video and showed the results from the 1:20 video ad.
• David showed a Facebook video thumbnail hack he discovered.
• David talked about how he’s creating short blog/article content and turning those into short videos. Jen explained how she would use those articles for external and internal marketing.
• Jen did a quick look at Insider Member Dan Frigo’s Facebook Ads and why they keep getting denied. She was able to determine why they are being denied and told him how to fix them.

The topics covered in this session are:

• It’s the beginning of Video Marketing Month so David walks through live how to create a piece of text content using SEO and keyword search terms, then turned it into a short marketing video and loaded and keyworded it on Youtube.
• Use this Hub and Spoke template to layout your content distribution plan.
  https://nams.ws/hubspoke
• If you’d like to learn more about the hub and spoke system, watch the NAMS Spotlight Training Session #4 (https://learn.mynams.com/spotlight-series-4-up-your-marketing-game/)
• David did all this using a variety of tools, the links to each are below:

1. 1. Keyword Research Tool
      https://nams.ws/longtail
   2. Create Highly Converting Thumbnails For Your Youtube Channel Videos
      https://nams.ws/thumbnail
   3. Create Automated Marketing Videos From Your Existing Content
      https://nams.ws/samuraifreetrial
   4. Jim Edwards Content Creation Wizard
      https://nams.ws/ccw
   5. Optin Monster – PopUp Creator
      https://nams.ws/OIM

The topics covered in this session are:

• David talked about the pricing when you go into outsourcing. Decision making – whether it has to be fast, cheap or good and should depend on your budget.
• Art Remnet talked about the complexities of working with NAMS WP plugins. Investing a ton of money to keep your plugins to be the top drawer.
• David discussed the tools you need for your business to automate certain processes. Find tools that help you save money, time and as a result, will give you profit and improve the quality of what you are doing.
• Brian Basilico shared about the beauty and benefits of having Evernote app. David also shared a number of tools that he uses like the Prompt Smart Pro, Promos, Content Samurai, Longtail Pro, Itagzzz and others.
• David talked about how summits can be labor-intensive. Having to organize everybody and creating a schedule and a lot of email communication involved which can be very difficult. And thinking of an idea to address all of these issues.
• Amy Bair talked about the update she made in the NAMS Learning Center dashboard where she added a sticky menu. She gave everyone a walkthrough on how cool the changes were.