The topics covered in this session are:

• Jen went over a new campaign test NAMS has been running, driving traffic, both free and paid to blog content with video ad retargeting on Facebook.
• This is the first time offering a product to purchase on the blog post instead of an opt-in CTA and the results have been impressive. Jen and David outlined how the funnel works.
• Jen showed her Facebook retargeting ad strategy using video and showed the results from the 1:20 video ad.
• David showed a Facebook video thumbnail hack he discovered.
• David talked about how he’s creating short blog/article content and turning those into short videos. Jen explained how she would use those articles for external and internal marketing.
• Jen did a quick look at Insider Member Dan Frigo’s Facebook Ads and why they keep getting denied. She was able to determine why they are being denied and told him how to fix them.