The topics covered in this session are:

• how to test funnels and traffic 
• Jen explained well how she tested cold traffic from Solo ads clicks and tested warm traffic (on our list)
• showed the results of a test funnel Jen’s working on for a couple of weeks
• the things need to be validated in part of the testing
• the things to test on a traffic perspective
• the conversion numbers and the tools that we’re using like Simple Click Tracker, Google Analytics URL Builder (David made a quick walk-through on how to set up a UTM link and how it works) and Wicked Reports
• taking advantage of P.S. in emails
• testing price points and traffic sources
• addressed questions