The topics covered in this session are:

• the purpose of content (considering why create it and its ultimate goal before creating it)
• generating more sales from Facebook advertising with videos
• understanding what transactional value is of what you’re creating or producing
• how to use Flipboard
• having clear call-to-actions and that they are congruent
• Jean Eaton’s post about funnel/content improvement (Jen and David shared their comments and tips on how to improve Jean’s ad and how to create compelling ads)