The topics covered in this session are:

• David shared his life story and experiences while working in a newspaper company. He discussed the difference between sales content, educational content and delivery content.
• Sales content: Purpose of which is to make a sale or persuade people and the End goal is to purchase or add to cart.
• Educational content: Purpose of which is about teaching and telling people to do things step by step and the ultimate goal is to build authority.
• Entertainment content: Purpose of which is to nurture and engage with people to build a relationship as an end goal.
• Delivery content: A step-by-step, solution-based content intended to deliver high-quality content and the result is to create customers who want more.
• Jen showed the campaign that she talked about last week and now already has 41 pages of content with 9400 words. It is an article of nurture campaign that last for 14 days that has educational and promotional on it.