The topics covered in this session are:

• David reminded everyone that this month is about Content Challenge and the focus is on building content that you can sell, get more people on your list and helps you build a bigger better business.
• Jen discussed and demonstrated to everyone the Insiders Campaign that he and Mark have been working on for quite some time. The goal is to build a better relationship and to get everyone sign up with the Insiders Club.
• Jen and Mark created a framework or the structure of the campaign which will help them build the smaller pieces and lead them to which direction they wanted to go. Working from the back or at the end will help you create a gazillion number of pieces of content.
• One of the persuasive techniques David has shared is to make people uncomfortable. It’s not about making them feel bad but wanting them to see possibilities and will push them to make decisions.
• Jen and David addressed the questions raised by some of the Insiders who participated in the call. David and Insiders Cathy shared to the group about the content she was creating and what they did to get their goal.
• Insiders Ralph also shared to the group what content he is focusing on right now. David and Jen gave some insights and feedback.