We’ve gone into some depth about finding your ideal reader and creating the ideal content, so now we’ll move on to social media, which is a fun way to interact with your readers and get your content out there.
Automate your social media syndication using some effective tools and combine your efforts with the tools the pro marketers use for the highest ROI in digital marketing.
The reader persona, or avatar, is often a very confusing concept for bloggers (and copywriters, business people and authors). But it’s the key to giving your audience what they really want. It drives everything you do including the kind of content you write. Discover the key to unlocking this secret without breaking a sweat.
By the end of this module, you’ll know exactly who you’re writing for and how to pinpoint the things they want to hear about in your blog.
We’ll start off by discussing modern trends in blogging. Blogging has changed completely in the past 3 years. In fact, if you’re still following the blogging best practices from 2014 or before, you’re probably doing exactly the wrong things…
In this module, we’ll outline the tactics most successful bloggers are using today. We’ll take a close look at what’s not working in today’s blogosphere and what your metrics tell you should be going on with your blog.
You’ll want to download and print the Slide Handout PDF so you can take notes during each of the modules.
The Course Book has all of the assignments for each module. You’ll want to print that before you get started. OR create your own document to work from to complete your assignments.
