In today’s session we covered: 

We  continued our conversation from last week about traffic.

Whether you have content already getting some traffic or you’re just getting started, preparing your traffic plan has to start with the end.

What’s the objective of your traffic and how are you going to measure it to know it’s actually working?

1. We’re going to talk about setting objectives.
2. Using Google Search Console to analyze your existing traffic
3. Using Google Analytics to analyze your existing traffic and work from there instead of starting from scratch.