The topics covered in this session are:

• Jen discussed a more in-depth description of tagging or segmentation and how that works.
• Jen shared how she does the tagging using Infusionsoft for her business and showed samples on her live campaigns that she’s currently doing
• The first key steps in Tagging: Having umbrella tags and start building with that as you expand your business and using simple naming conventions 
• The importance of segmentation or labeling – to move people through different sequences or list and apply different actions based on their behavior and what they are doing. Your mindset should be on how your business would benefit in tagging.
• Jen addressed Marie Kane’s question, a fellow Insider, about using Youtube Ads – It is one of the most cost-effective and inexpensive ways to sell your products and getting people on your list 
• David shared on his newest product that will be launched: “How Free Products Lead to Profits – 20 checklists in Creating lead magnets” – a possible discussion on the next mastermind session related to this topic