The topics covered in this session are:

• The Playbook vs. Funnels – Jen showed an example to the group and briefly discussed its structure. Laying out predictable processes with expected goals that you can tweak to improve as you get results.
• Jen opens up on the survey funnel she is working with and how she uses the data being collected. Making the right questions which will tell us the most information that we need.
• The purpose behind the NAMS Spotlight Series: Aside from getting more people to engage and re-engage, it allowed us to know exactly what people need while giving them value at the same time.
• Surveys allow you to collect valuable information which helps you in segmenting your list. Jen encouraged everyone to make use of surveys in their businesses which could be a driving force in coming up with business decisions.
• David announced that on March 15, NAMS will be doing a rebranding of the Learning Center which will focus on four things namely, Listbuilding, Email Marketing, Affiliate Marketing and Doing or Taking Action. This will figure out where people should fit so that appropriate training and course of action will be undertaken.