Camp Clarity – Module 3 Lesson 1: Your Only Statement [1:56]
We all have attributes or talents that make us unique and help create our “Only Statement?”
The KEY is differentiation.
UniquePeopleMost people have a really difficult time uncovering what makes them unique in the world. We don’t realize the power of our uniqueness.
Of course, there are competitive advantages, but the real advantage shines through with confidence and knowing that what you offer can not be duplicated.
When we have competitors in business, we tend to think, “Why does the world need another __________________ (fill in the blank with your offering)?”
You don’t want to be just another person who clutters the landscape with a me-too product or service, but in reality, you’re the ONLY one who will bring your style, your knowledge, your special skills and your enthusiasm to something. That’s uniquely you.
You must stand out among your competition, otherwise you’re just another in a sea of sameness.
Lucky for you, we have a process for coming up with your “Only Statement” to determine your differentiator. And when you complete it, your statement (one in all five areas by the way) will identify your place in the world.
Your Only Statement will be:
[Your Company] is the ONLY [Insert Niche or Category] that [Does Something Special and / or Unique].
The work you’ve done so far is immensely important to creating your Only Statement. So far, you’ve worked through:
- Your Core Values. VERY important.
- Your Vision. You’ve created an image of your life in all 5 areas.
Both of those help you define your market, your differentiator, the problem that requires a solution, and the trend that says this is the right time for your solution.
This is about building a better life…
Stress has to be reduced. If you have a unique “Only Statement” you can control your destiny – somewhat. And that control improves all 5 categories of your life.
When you complete the Only Statement, you’ll see what makes you special, how, and why? And most importantly, who you can help most.
After watching this short video, I want you to download the document and fill it out.